Research: Evaluating Learning & Measuring Impact
Research: Evaluating Learning & Measuring Impact
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Research | Evaluating Impact

ATD Research: Evaluating Learning & Measuring Impact

Thursday, May 8, 2025
2:00 PM - 3:00 PM  EST

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Sponsored By

Zensai

Sponsored By

Zensai

About

ATD Research will be discussing data and findings of their latest research study on evaluating learning and measuring impact of learning programs. 

For TD professionals to measure the impact of their programs, they must understand business objectives and goals. In this webinar we will focus on how organizations are gathering, analyzing, and reporting on the effectiveness of their programs and the impact they're making on the business. 

Key Takeaways

  • 43% of organizations report their business goals and learning goals are very aligned
  • 4% of respondents rate their organization as excellent at using learning program data to make business decisions
  • 45% of organizations have a dedicated staff person who is responsible for evaluating learning programs
  • 66% of respondents believe the need to demonstrate financial benefits or profitability of TD initiatives will increase over the next two years
  • 28% of respondents say that AI will have an extremely positive impact on measuring and evaluating learning programs over the next two years

Speakers

Rocki Basel

Rocki Basel

Director, Research

ATD

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Caroline Cope

Caroline Cope

Senior Researcher

ATD

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Zsolt Olah

Zsolt Olah

Sr. HR Data Measurement Analyst

Intel

View Bio
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