Comfortable learning might feel harmonious, but research says it doesn't stick. In this sequel to one of ATD's most popular Democasts, "Not Another Video," we show why the best L&D leaders are making training — especially for sales, management, and customer service — "uncomfortable" on purpose, with real results from the public sector to Fortune 500. All registrants receive the opportunity to experience a (free) sales training course (for three months), which may or may not throw your team into uncomfortable roleplays.
Key Takeaways
How “discomfort” works: See real data from hundreds of coaching sessions showing why learners who were challenged, not coddled, achieved nearly 5X better training-to-practice conversion than industry benchmarks.
Where it’s happening: Hear how the public sector used AI roleplays to train leaders on firing, hiring, and retention conversations they’d been avoiding for years.
Build it live: Watch us construct an “uncomfortable” AI roleplay for sales from scratch—one that pushes back, challenges assumptions, and simulates the tough conversations your team has been avoiding—in under 10 minutes.
