An academic turned entrepreneur, Dr. Alaina Szlachta is the founder of By Design Development Solutions, a consulting firm specializing in data enablement. With a background in research and public health education, she partners with learning and operations teams to integrate measurement and evaluation systems into daily practices, creating continuous feedback loops that drive efficiency and profitability. Her expertise spans higher education, DEI, finance, victim services, real estate, healthcare, and SaaS.

Passionate about culturally responsive teaching and behavior-driven curriculum design, Alaina shares her knowledge through writing, speaking, and as the host of Measurement Made Easy, a free community of practice focused on impact measurement strategies. When not revolutionizing data practices, she enjoys exploring Austin, Texas, running, and kayaking around Lady Bird Lake.