David started his career tending bars in South Beach, Miami, and in the Hamptons, where client-centricity is crucial. He went on to lead commercial teams at The Guardian, designing products and selling partnerships to the likes of Google, IDEO, Vodafone, and the United Nations.

In 2011, David founded training company True & North on a simple conviction: good things happen when you truly ‘get’ your clients. Today, leading organisations like Samsung, Meta, Publicis Groupe, BDO and Novartis use True & North's methodology to prepare for, deliver, and protect their most important client conversations. True & North's hands-on workshops merge the creative toolkit of Design Thinking with the rigor of Consultative Sales to give professionals across sales and other disciplines the language and guardrails they need to consistently drive growth.