In an AI-driven world, data isn’t enough. While insight selling is a proven strategy, few professionals deploy it successfully, leaving the rest struggling to get heard.
David Clayton reveals how professionals can apply design techniques to share insights that build credibility and translate complex capabilities into client value. Learn why most implementation falls short and how to embed a repeatable formula across your team to bridge the gap and master your most critical client conversations.
Key Takeaways
Move beyond data-dumping: Learn a repeatable approach to constructing compelling insights.
Simplify the complex: Turn solutions into stories and questions, making your value clear to clients.
Land implementation: Understand why most insight sales initiatives fail and how to adopt the right practices across your organization.
Primary Capability Covered: Consulting and Business Partnering
Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.
