ATD Research: The Rise of AI in Sales Coaching
ATD Research: The Rise of AI in Sales Coaching
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Research | Technology Application

ATD Research: The Rise of AI in Sales Coaching 

Wednesday, July 30, 2025
2:00 PM - 2:30 PM  EST

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About

Join us to discover the key differences between organizations that are using AI-enabled sales coaching compared to organizations that are only using traditional coaching methods. We'll conclude the webinar with a few action steps that you can take if you want to incorporate AI-enabled sales coaching at your organization. And, if you are already using it, we'll give you some tips on how to maximize your coaching program!

Key Takeaways

  • 79% of respondents said their AI-enabled coaching improved the quality of customer interactions for their salespeople. 
     
  • 66% of organizations using AI-enabled coaching rated the ROI of their coaching program as good or excellent. 
  • 91% of organizations using AI-enabled coaching said their median salesperson met or exceeded their sales goals. 

 

Primary Capability Covered: Technology Application

Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD® or CPTD® credential.

 

Speaker

Rocki Basel

Rocki Basel

Director, Research

ATD

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