5 Ways to Be More Customer-Centric in the Age of AI
5 Ways to Be More Customer-Centric in the Age of AI
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Webinar | Technology Application

5 Ways to Be More Customer-Centric in the Age of AI

Tuesday, March 3, 2026
2:00 PM - 3:00 PM  EST

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Sponsored By

The Brooks Group

Sponsored By:

The Brooks Group

About

AI will improve sales training and coaching, but it must complement, not replace, the human element of selling. This webinar, using new research from The Brooks Group’s Sales Performance Research Center, reveals five trends for developing high-performing teams in the age of AI.

 

Key Findings

  • B2B sales leaders’ top three strategic priorities and five trends for 2026
  • How to accelerate a customer-centric approach with consultative skills and AI
  • Strategies to enhance the buyer experience and build stronger customer relationships
  • Mission-critical sales skill gaps your training program must address
     

Primary Capability Covered: Talent Strategy & Management

Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.

Speakers

Spencer Wixom

Spencer Wixom

President & CEO

The Brooks Group

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Michelle Richardson

Michelle Richardson

VP of Sales Performance Research

The Brooks Group

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