Sales training alone rarely drives sustained performance improvement. The missing link is how learning is reinforced in the field. This session explores how L&D and sales enablement leaders can build a structured, data-informed sales-coaching framework that drives behavior change, improves skill adoption, and creates a lasting, measurable impact across sales teams.
Key Takeaways
How to identify why sales training fails to translate into sustained behavior change and what to do differently
The core elements of an effective sales coaching system that reinforce learning and improve execution
Practical ways to partner with sales leaders to build a coaching culture that drives measurable performance improvement
Primary Capability Covered: Coaching
Participation in this event, either live or recorded, can be reported for one (1) professional development point toward initial certification or recertification requirements for the APTD or CPTD credential.
